Nell Mahgel-Friedman is the Co-Owner of Afikomen Judaica in Berkeley CA. She brings her entrepreneurial spirit and feminist insight to her business, Torah learning and Jewish life. Watch her ELI Talk Video: Buy Local...It's a Jewish Thing! to see her passionate teaching on applied Jewish wisdom and the Buy Local movement (elitalks.org/buy-local). Nell is the founder of the Merkavah Torah Institute for Women, and an alumna of NISHMAT Center for Advanced Torah Study in Jerusalem. She was born and raised in San Francisco and loves to play Ultimate Frisbee. She is a founding member of the Berkeley Moshav Cohousing.